Sustainability deserves a broader audience.

I write a lot about making sustainability mainstream – with the ultimate goal of it becoming table stakes for all products. That’s a heart-warming objective for sure but we’ll never achieve it until we realize that communicating sustainability cannot be safely targeted only to those we would immediately expect to embrace the message. Sustainability is not [...]

Your sustainability message needs a great first impression.

Every relationship starts with a first impression. Conversation, simple body language or just your appearance can create everything from a long-term love fest to a confidence crushing memory. To fully realize the importance of this moment in your personal and professional life, just look at the number of books and websites dedicated to the subject. [...]

10 things to be thankful for after 10 years of sustainability work.

Working in sustainability is a unique profession. The work can be mind-blowingly frustrating sometimes at any level. From leadership that doesn't value the possibilities of sustainable thinking to budgets that feel like table scraps, sustainability work can dole out a special style of torment all its own. So what keeps the soldiers of sustainability going full steam ahead? Value. There is value [...]