5 Ways your brand can mean more.

Modern consumers are savvy consumers. They’re conscientious consumers. And, when they’re truly invested in a brand, they’re passionate consumers. Here are five ways your organization, whether you’re running a mom-and-pop restaurant, a community-based nonprofit or a global corporation, can MEAN MORE to those consumers—or, as they should be called, people. 1. Tell the true story [...]

Your sustainability message needs a great first impression.

Every relationship starts with a first impression. Conversation, simple body language or just your appearance can create everything from a long-term love fest to a confidence crushing memory. To fully realize the importance of this moment in your personal and professional life, just look at the number of books and websites dedicated to the subject. [...]